Nationwide public outcry aimed at Massage Envy has sparked common sense consumer protections that many say are long overdue.
Contact 13 first investigated massage therapists allegedly assaulting vulnerable clients nearly four years ago.
Massage Envy's CEO Joseph Magnacca sent a letter to members last week saying he was 'sickened' and 'disheartened' by news stories about alleged inappropriate touching and sexual assault. And though victims have been struggling for years to make their voices heard and hold Massage Envy accountable, the company is only just now making substantial changes to its corporate policy.
On Tuesday a "Commitment to Safety" message was posted on the company website.
Massage Envy outlines a six-point plan to keep clients safe.
The plan includes mandating updated background checks on an annual basis for the company's more than 20,000 massage therapists at over 1000 locations.
If a client makes an allegation of sexual assault, the franchisee must provide the client with contact information for local law enforcement and offer a private room to complete the call.
Massage Envy will also partner with a national anti-sexual violence group to review procedures and create a safety advisory council.
The company CEO hopes the work they're doing can serve as a foundation for change across the industry.