William Hill US and the Vegas Golden Knights day announced a multi-year partnership, the first-ever between an NHL team in North America and a sports book.
William Hill US and the Golden Knights will collaborate on engaging with fans of legal betting age through various media, advertising and promotional platforms. The partnership will feature a TV visible dashboard, in-arena signage, updated league-wide odds displayed on the in-arena Knight Tron during intermission, an away game watch party, and recognition on the LED ribbon board of the “William Hill Line Change” when the Golden Knights make a line change during the game.
William Hill US currently operates 108 race and sports books in Nevada.
The Vegas Golden Knights open their 2018-19 regular season on Thursday, Oct. 4, at T-Mobile Arena when they take on the Philadelphia Flyers.