Molson Coors was announced as a founding partner of Allegiant Stadium and an official partner of the Las Vegas Raiders.
Molson Coors becomes the official domestic beer as well as the official craft and hard seltzer of the Raiders and Allegiant Stadium.
The partnership will include prominent branded environments, experiences and fan engagement assets creating a year-round presence throughout the NFL’s newest stadium located adjacent to the world-famous Las Vegas strip.
Their brands will be available to fans attending events at Allegiant Stadium.
Molson Coors will have in-stadium branding that will include the Coors Light Landing which will be home to the Raiders’ iconic Al Davis Memorial Torch.
From the Coors Light Landing, you will be able to look out and see the view of the Las Vegas Strip.
The beer company will sponsor the Designated Driver program inside Allegiant Stadium and will be featured as a presenting partner at one Raiders game during the season.
The Raiders partnership also allowed for Molson Coors to produce special edition, co-branded Coors Light cans that are available now throughout Nevada to commemorative the 2020 inaugural season of the Raiders in Las Vegas.