The volcano of Super Bowl ads is already spilling over to the public on social media.
Among the ads that have already been released is a spot featuring actors Morgan Freeman and Peter Dinklage between a new Doritos flavor and a Mountain Dew flavor.
Another Pepsi add features Cindy Crawford recreating her iconic Super Bowl ad from 1992. Her new spot features her son, 16-year-old Presley.
Actor Matt Damon is featured in another ad, a partnership between his Water.org organization and Stella Atrois beer.
The Black Panther is expected to be one of the biggest Blockbusters of the year when it comes out later this month. Viewers get a sneak peak of the superhero in this crossover ad with Lexus, which includes music from Run The Jewels.
Amazon's spot hits heavy with celebrities, including Cardi B, Gordon Ramsey and Anthony Hopkins doing their best "Alexa" impressions.
According to Sports Illustrated, a 30-second ad is projected to cost more than $5 million this year.
Super Bowl LII will be played in Minneapolis on Feb. 4.