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Rebranding of Hard Rock Hotel & Casino pushed back

Posted: 3:13 PM, Apr 01, 2019
Updated: 2019-04-01 19:03:10-04

LAS VEGAS (KTNV) — Hard Rock Hotel & Casino has announced that it will remain open through early 2020.

Virgin CEO Richard Branson announced in March 2018 that he had purchased the hotel-casino and would be rebranding it.

The initial plan was to begin work in the late summer or early fall. Now, work is not scheduled to begin until after the Super Bowl in 2020.

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The property’s project deadlines were fluid and the scope of the project continued to expand,” said President and CEO of JC Hospitality LLC and Hard Rock Hotel & Casino, Richard “Boz” Bosworth.

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“Based on the additional improvements that we have identified, the deadline to begin work has shifted to early 2020. Significant construction activities remain ten months away and the property will remain open for business without any disruptions to our guests and team members through Super Bowl of 2020.”

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In the meantime, the hotel-casino is going full steam ahead with its entertainment plans over the next few months.

Performances at The Joint include English pop rock band The 1975 (April 16); comedian Jeff Dunham (April 26); rapper Juice WRLD (May 3); Hollywood Vampires featuring Alice Cooper, Johnny Depp and Joe Perry (May 10); Grammy-nominated Snow Patrol (May 18); RBRM Bobby Brown + Bell Biv Devoe (June 15); American rockers Coheed and Cambria (June 28); the legendary Judas Priest (June 29) and the 6th Annual Big Blues Bender will take over Hard Rock Hotel & Casino Las Vegas bringing the biggest names in blues music during the four day event, Sept. 5-8. Additional performances will soon be announced.

Additionally, the Breathe Pool Lounge is opening April 5 and a new dining concept -- Craft + Community -- will open April 3.