In court records, in Facebook groups with thousands of members and in on-camera interviews, consumers across the country report balding, scalp sores and substantial hair loss after using MONAT.
The FDA is also assessing nearly 200 adverse event reports.
Said MacMillan, "We're okay if our product doesn't work for you. Because frankly not all products work for everybody. And you know what? There may be times when there is something in our product that you might have an allergic reaction to. And we're fine with that too. But what we won't stand for is people bullying our field, maligning our products."
They've sued several stylists and accused us of being biased because of Las Vegas stylist Toni Miller.
"The only hair transformation that I am seeing with my clients is hair loss," Miller said.
Miller's daughter works at 13 Action News. MONAT sued Miller for defamation three and a half weeks after we first spoke with her and began our investigation.
"You never wanted to say you were having a bad reaction to MONAT because of what would happen. People jump on you," said former Market Partner Erin Ostby.
She stopped selling MONAT after her hair began falling out. She's seen first-hand the online backlash and victim blaming and shaming.
After our story, MONAT prompted its market partners to flood social media.
"#MONAThaircare, because the positive posts, you just keep flooding the zone," MacMillan said.
As the video ends, MacMillan says, "We're throwing out a public invitation in the spirit of transparency that if any reporter wants to hear the MONAT story, we invite them here to Miami. We'll pay their airfare and their hotel. So if you know any reporters that want to do a story, we'll do it. Come on down!
13 Action News would like to note that it's a serious ethics violation for a journalist to accept a company-sponsored trip.
When we said we'd pay our own way to Florida, they said the invitation did not extend to us.