MGM Resorts will be the official gaming partner of the NBA and WNBA.
The partnership is the NBA’s first with a sports betting operator in the U.S. and is reportedly the first of its kind between MGM Resorts and a major professional sports league.
As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts’ land-based and digital sports betting offerings throughout the United States.
The NBA and MGM Resorts will also work together to create a series of integrations across NBA platforms, including a special digital content series.
MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts’ sports betting platforms.
The sports betting partnership is the NBA and WNBA’s latest collaboration with MGM Resorts. In 2017, MGM Resorts purchased the WNBA’s Las Vegas Aces after receiving unanimous approval from the WNBA and NBA Board of Governors.
Additionally, MGM Resorts has been the title partner of the MGM Resorts NBA Summer League the last two years.