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Pedestrian deaths in Nevada on the rise

Posted at 6:20 PM, Mar 04, 2016
Nevada’s pedestrian fatalities have reached epidemic levels only months into 2016.
 
As of February 26, 2016, preliminary records show 19 pedestrian fatalities on Nevada roadways, a 46 percent increase versus this time last year. Pedestrian deaths in Nevada totaled 73 in 2015. Of the 73 deaths, 60 occurred in Clark County.
 
The ePEDemic.org website and campaign is part of a larger NDOT-sponsored pedestrian safety educational campaign. Billboards, radio announcements, digital ads and social media posts will run across southern Nevada through early April.
 
The educational campaign is part of the state’s Zero Fatalities traffic safety campaign that has reached 97 percent of Nevadans with potentially life-saving traffic safety messages in the last year.
 
According to crash reports, pedestrian fatalities are occurring most frequently on roadways with speeds averaging 40 mph and often at nighttime.
 
The behaviors that contribute most frequently to pedestrian fatalities include crossing improperly or jaywalking, not being visible, darting into the roadway, drivers not yielding and drivers and pedestrians failing to look out for each other.