While many will head to the polls to cast votes in November, millions of American coffee-lovers can let their voices be heard in 7-Eleven’s fifth presidential election-themed campaign, 7-Election.
Every four years during the U.S. presidential election, 7-Eleven launches its unofficial 7-Election coffee cup campaign.
7-Election invites customers to cast their votes by purchasing coffee in custom designed cups.
They are Democrat, Republican, and (new this year for those not interested in taking sides), the Speak Up Cup.
They will track the race for the White House through coffee purchases.
To cast your “ballot,” simply choose your cup, and “vote” by purchasing coffee at participating 7-Eleven throughout the election season.
Unlike the real election, customers can vote as often as they want in the weeks leading up to Election Day.
Voting will end on Election Day, Tuesday, Nov. 8.
Fans can track the results daily starting September 6, by clicking here.
Poll tallies will reflect the percentage of the three cups sold to-date.