Topgolf will open the first TCL esports Lounge in Las Vegas in January.
It will open during the 2019 CES Jan. 8-11.
Through the partnership with TCL, Topgolf will add esports lounges to six Topgolf venues offering daily esports play, along with the traditional sports viewing areas featuring TCL 4K UHD 6-Series TVs, optimized for individual and group esports gaming and entertainment. Guests can play esports games and participate in special events, coaching sessions, viewing parties and meet pro gamers.
In addition, Topgolf is designing turn-key solutions for esports events to be hosted at all Topgolf venues.
Topgolf is also partnering with national esports leagues to host events, qualifiers, local and weekly league. TCL and Topgolf expect the partnership to reach more than 63 million guests annually over the multi-year partnership.
Topgolf venues in Austin, Texas, Charlotte, North Carolina, Houston-Katy, Texas, Minneapolis, Minnesota, and Scottsdale, Arizona will open TCL esports lounges throughout the first quarter of 2019, aligning with major events in local markets such as the NBA All Star Game and Topgolf’s WGT/ PGA Tour Golf Events.
Throughout January 2019, Topgolf will host a TCL National Sweepstakes in all venues nationwide, offering Topgolf guests a chance to win a grand prize trip to Hollywood, California to attend a movie premiere for a “Red Carpet Experience” at the TCL Chinese Theatre, along with a 65-inch TCL Roku TV.