A virtual reality art program is letting people experience Las Vegas through the lens of a neon-colored acid trip.
The Las Vegas Convention and Visitors Authority (LVCVA) debuted the VR experience "Vegas: Alter Your Reality" (VAYR) on Wednesday at Wynwood's Zadok Gallery in Miami.
In partnership with the Venetian Las Vegas, VAYR brought together five international artists to create five immersive 3D animations based on their own experiences in Las Vegas.
Artists involved in the project include Adhemas Batista (Brazil), Beeple (U.S.), FAFI (France), INSA (U.K.), and Signalnoise (Canada).
The gallery itself consisted of five rooms, each of which reflected the artistic styles of the individual animations. Set pieces inside the rooms included neon palm trees, black and white-striped tunnels, LED walls, and glittering signs.
“I’ve done animations and various projects, but for the first time I was able to be immersed in and experience my art, which is something great that I’ve never felt before,” said Batista. “Many brands are afraid to experiment with new technology, but Las Vegas went for and it shows the brand’s dedication to evolving, as well as its appreciation of art and media.”
The installation at Miami Art Week will run from Dec. 7-9 from 1-9 p.m. daily.
For those who can't make it to Art Week, you can view VAYR through the Vegas VR app, which is available for free on iOS and Android.