Southern Nevada and the Las Vegas Strip went red in a visual effort to spread awareness and the diseases that kill approximately one woman every 80 seconds in the U.S. and Nevada –- heart disease and stroke.
The festivities kicked off with a ceremony at the Las Vegas Sign on Go Red for Women's National Wear Red Day on Friday.
Clark County dignitaries joined representatives from the American Heart Association and Las Vegas Go Red For Women cause sponsor Dignity Health-St. Rose Dominican for remarks as well as to "flip the switch" and turn the sign's bulbs red for the day.
In support of National Wear Red Day, several other renowned Las Vegas businesses are showing support via their hotel marquees, landmarks and/or social media including the Neon Museum, Las Vegas City Hall, Supreme Court of Nevada, Treasure Island Hotel & Casino, the Stratosphere and Red Rock Casino, Resort & Spa. The City of Las Vegas has also issued an official proclamation declaring Feb. 3 as National Wear Red Day in Las Vegas.
The initiative to turn Southern Nevada red was spearheaded in collaboration between the American Heart Association and Las Vegas Go Red For Women cause sponsor Dignity Health-St. Rose Dominican.