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Summerlin movie theater unveils 4DX experience

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Posted at 11:00 AM, Apr 30, 2019
and last updated 2019-04-30 14:00:43-04

LAS VEGAS (KTNV) — CJ 4DPLEX and Regal are teaming up to open more 4DX screens in the U.S. and by the end of the month, will be open in more US cities.

The latest theaters to bring the innovative multi-sensory formats include Red Rock Stadium 16, Las Vegas, Nevada

“The openings in April mark the largest consecutive openings in a single month of our 4DX technology and we have to thank Regal for being an excellent partner in bringing the format to wider audiences across the U.S.,” said JongRyul Kim, CEO of CJ 4DPLEX. “We are extremely excited for audiences to experience the sensations of 4DX for the very first time.”

“We are truly excited to expand our partnership with CJ 4DPLEX with these new 4DX locations,” said Ken Thewes, CMO at Regal.

“We’re always looking for innovative technologies to engage our audiences and the expansion of 4DX offers our guests all around the U.S. an incredibly immersive moviegoing experience that we know they will love and can only get at Regal theatres. ‘Avengers: Endgame’ will be an incredibly fitting experience to open these new theatres and we look forward to the next round of openings for 2019.”

The 4DX immersive theater technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents.

The result of this technology is an immersive cinema experience drawing fans into the action on the big screen.