For months, Dickey’s Barbecue Pit and its guests have been honoring those who keep our communities safe through two ongoing promotions – First Responder Packs and First Responder Tribute Big Yellow Cup.
To date, Dickey’s has donated 7,500 sandwiches to first responders in communities the brand serves.
Additionally, since July, the Texas-style barbecue brand has sold 613,600 Tribute Big Yellow Cups, raising nearly $100,000 for The Dickey Foundation, which provides safety equipment such as helmets, shields, respiratory masks and overall support for local first responders.
In April, Dickey’s launched First Responder Packs, which encouraged guests to donate bundles of five or 10 Pulled Pork Classic Sandwiches to first responders. The Dickey Family also pledged to match every sandwich donated to double the efforts.
Following its First Responder Packs, the world’s largest barbecue concept began offering a 32-ounce limited-edition collectible First Responder Tribute Big Yellow Cup in July. Dickey’s is donating a portion of the proceeds from every cup sold to its charitable arm, The Dickey Foundation.
Dickey’s First Responder Tribute Big Yellow Cup promotion will wrap up on Sept. 30.