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CoverGirl has a new CoverBoy

Posted at 7:39 AM, Oct 12, 2016
and last updated 2016-10-12 11:02:08-04
CoverGirl has its first CoverBoy.
 
17-year-old social media star and makeup artist James Charles is officially the cosmetic giant's first male brand ambassador.
 
CoverGirl says making Charles their CoverBoy is part of its new Boundary Breaking Campaign.
 
 
Charles is a popular beauty blogger with nearly 500,000 followers on Instagram and over 70,000 subscribers on YouTube.
 
 
 
CoverGirl says Charles is the first of many CoverBoys.