CoverGirl has its first CoverBoy.
17-year-old social media star and makeup artist James Charles is officially the cosmetic giant's first male brand ambassador.
CoverGirl says making Charles their CoverBoy is part of its new Boundary Breaking Campaign.
— James Charles (@jcharlesbeauty) October 11, 2016
Charles is a popular beauty blogger with nearly 500,000 followers on Instagram and over 70,000 subscribers on YouTube.
THE BUTTERFLY EFFECT ? pic.twitter.com/LBQZjFL3SR
— James Charles (@jcharlesbeauty) September 16, 2016
BURN HALLOWEEN MAKEUP TUTORIAL ?
— James Charles (@jcharlesbeauty) October 5, 2016
CoverGirl says Charles is the first of many CoverBoys.