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Ben and Jerry's helps fight racial inequality with new flavor

Posted at 9:10 AM, Oct 02, 2020
and last updated 2020-10-02 12:10:18-04

Ben and Jerry's wants you to talk about racial inequity and criminal justice reform using their new ice cream flavor.

Justice Remix'd is cinnamon and chocolate ice cream with cinnamon bun dough and fudge brownies.

The company quotes co-founder Ben saying

"It's easier to talk about difficult issues over a scoop or two."

A portion of the proceeds from the new flavor will support the Advancement Project National Office's Free and Safe Campaign.