LAS VEGAS (KTNV) — The world's largest business to business cannabis convention, MJBIZCON, will bring more than 1,300 cannabis exhibitors to the Las Vegas Convention center Thursday, but one of the most anticipated exhibits can be found outside of the convention center near Essence Dispensary along Las Vegas Boulevard.
The Real Cannabus, created by Enlighten, is touted as the world's first and only mobile cannabis dispensary.
The 40-foot RV has been customized with an internal sound system, cannabis dispensary, and lounge testing products.
Enlighten Chairman Jeremy Jacobs said the main draw for cannabis businesses touring the bus are Point of Sale (POS) and marketing systems on display in the dispensary.
"Interactivity is a big thing within the cannabis industry," Jacobs said, "although the cannabis industry is relatively new, the consumers are very interactive. They're digital natives."
Jacobs said more than 1,300 dispensaries use their displays across the country.
He said Enlighten offers businesses options ranging from digital kiosks with product information the buyer can browse to interactive marketing platforms teaching new buyers about the products and how they work.
"For 100 years cannabis was illegal," Jacobs said, "most people in the cannabis industry know more than doctors, nurses, and pharmacists in their community about cannabis so this is just a great way to take all of that education and make it easily deliverable."
The Real Cannabus will be in the parking lot behind Essence Dispensary during the convention at 2307 S. Las Vegas Blvd.