The New Orleans Saints and Caesars Entertainment have announced the formation of a 20-year, exclusive naming-rights partnership that rebrands New Orleans’ iconic downtown stadium as the Caesars Superdome, according to a press release from Caesars Entertainment.
Caesars Superdome will host all Saints home football games, and Super Bowl LIX to be played in February 2025. The building will also host the 2022 NCAA Men’s Final Four, the annual Sugar Bowl and College Football Playoff contests, a variety of concerts and hundreds of other annual events including Essence Festival, the Bayou Classic football game between Grambling State and Southern University, the New Orleans Bowl and the Louisiana State High School Athletic Association Football Championships.
It’s official! Today, we announced the formation of a 20-year, exclusive naming-rights partnership with the New Orleans @Saints that rebrands New Orleans’ iconic downtown stadium as the Caesars Superdome. pic.twitter.com/YA7onFikb0— Caesars Entertainment (@CaesarsEnt) July 26, 2021
“All of us at Caesars are proud to be part of New Orleans’ vibrant culture. We understand that the Caesars Superdome is more than an iconic venue, it’s the symbol of a resilient and innovative community,” said Tom Reeg, CEO of Caesars Entertainment. “We’ve had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region.”
Caesars Entertainment says the Caesars Superdome will stand as testament to Caesars’ commitment to the New Orleans Saints and to the city of New Orleans as it embarks on a $325 million renovation to transform Harrah’s New Orleans into Caesars New Orleans.
“This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana,” said Saints Owner Gayle Benson. “That message states that companies with the global reach of Caesars Entertainment are investing in our city, state and region. Caesars has long been one of the world’s most respected entertainment companies. Caesars is in the midst of creating a first-class multi-million dollar entertainment facility in downtown New Orleans, this significant investment also demonstrates the strength of their commitment to our state and region. We are proud to partner with a company that is dedicated to the economic growth of our city, state and region.”
The agreement between the Saints and Caesars Entertainment represents a union between two iconic companies and brands that are built on creating economic growth in their communities. Both are engaged in spearheading expansive projects, which will help spur significant economic growth for the state of Louisiana and the entire region.
Caesars Superdome, in a partnership between the Saints, the State of Louisiana and the Superdome Commission, is currently undergoing a $450 million renovation that is positioning the stadium to remain one of the world’s premier spectator sports and entertainment venues, according to the press release.
Prior to the most recent renovation, the facility had seen over $350 million in improvements in the last 12 years. This most recent project will reportedly enhance the quality of experience for the spectator at all levels, with the addition of field-level suites, improved concessions and vertical spaces which improve the environment and amenities and ingress and egress, as well as operational upgrades crucial to event operation.
This renovation, which is expected to be completed by Super Bowl LIX, will help the Caesars Superdome retain its place in the pantheon of sporting facilities, having hosted seven Super Bowls (the most of any facility), the most recent, Super Bowl XLVII, which propelled $480 million in spending in New Orleans and approximately $262.8 million in direct spending by visitors. The last Super Bowl played in New Orleans also helped inspire an estimated $1.2 billion in public and private improvements to the city. The facility has also hosted five NCAA men’s basketball Final Fours, three BCS College Football Championship games, the 2019 College Football Playoff National Championship game and three NCAA College Football Playoff semifinal contests.
According to the press release, New Orleans Saints and Gayle Benson have pledged all proceeds from this partnership will go directly back into the building to help with ongoing and continued renovations, which include enhanced and expanded concourses, vertical transportation systems and on-field high-end hospitality luxury suites.
This naming rights partnership for the Caesars Superdome is a perfect fit with the corporation’s burgeoning local investment, says Caesar Entertainment.
Caesars Entertainment, the parent company of Harrah’s New Orleans, is currently in the midst of a $325 million renovation and construction project to transform the property, the only land-based casino in Louisiana into Caesars New Orleans. The project will create a flagship resort steps from the French Quarter, including an all-new 340 room hotel tower and new culinary and hospitality offerings within the casino, putting hundreds of people to work on the project, and creating more than 500 sustainable, long-term jobs. Caesars Entertainment is the largest gaming company in the United States, holding more than 50 first-class gaming facilities worldwide.
Caesars Superdome has housed the Saints since 1975. The naming rights agreement includes the opportunity for Caesars Entertainment branding on the exterior of the facility, as well as stadium signage and other unique displays inside the stadium.
Mercedes-Benz USA held the naming rights to the stadium since 2011, with the brand experiencing significantly increasing sales and visibility. That visibility now shifts to Caesars Entertainment. Caesars Entertainment and the New Orleans Saints have started work already to enhance the look of the stadium in support of both the Caesars Entertainment brand and the anticipated success of the 2021 Saints season and other events scheduled to take place at the facility.
Caesars Superdome is home to a record seven Super Bowls, including Super Bowl XII (1978), XV (1981), XX (1986), XXIV (1990), XXXI (1997), XXXVI (2002), XLVII (2013), plus another, coming in 2025 (LIX).