Small businesses and start-ups in the Las Vegas valley are receiving guidance that's changing the face of their enterprises.
Nevada Grow is a program that matches business advisers with entrepreneurs.
Their specialty is providing customized research about markets and potential customers.
Carmen Miller opened the lingerie store SinSations last month, and she says her Grow advisers were crucial in getting her up and running.
"They were very instrumental in helping me look at the competition and seeing how I wanted to be different," Miller said.
One of the program's more valuable insights was about Miller's inventory.
Her original idea was to offer exclusively high-end products, but she says her adviser analyzed her store location and suggested offering cheaper options.
Miller says the decision made a positive impact on her sales.
ReviveBrandCo is another company that's gotten help from Nevada Grow.
It makes sports apparel, and Medin Gebrezgier, a co-founder, says revenue is up 40 percent since signing on with the program.
"We've taken time to find out exactly what our customers want," Gebrezgier said. "We've gotten a lot more feedback so we changed up the product line."
Nevada Grow started in the state legislature with Assemblywoman Dina Neal.
It's backed with state money so the service is free to businesses.
To apply your business to the program, click here.