Rodeo and country music fans are invading Southern Nevada as there are several huge events on the horizon.
"You can't discount country or rodeo or pro bull riders because they bring in a lot of money. There's a lot of enthusiastic fans," said Todd Michaels from 102.7 The Coyote.
Michaels says he has been amazed by the growth of country fandom in Las Vegas.
He says the next month or so will be massive, as not just locals but tourists help drive the country scene to new heights.
The Las Vegas Convention and Visitors Authority says the three big rodeo and country events happening in the next five weeks will have a combined attendance of around 330,000.
The PBR World Finals, the National Finals Rodeo and Cowboy Christmas are expected to generate more that $115 million in spending.
Those selling items at the PBR Fan Zone say they can't wait to come back for Cowboy Christmas.
"If we don't make it this year, we will make it next year. We're trying to get it now or just late applying," said Gene Pipes with Sam Houston Knives.
Of course the new T-Mobile Arena is helping bring in the big name country acts.
Garth Brooks has already broken in the stage, with Carrie Underwood and George Strait on deck. Strait was actually one of the first performers at T-Mobile Arena.