Giving Tuesday marks the start of the generosity of the holiday season, but there are people ready to take advantage of your goodwill, and others who don't use money the way you hope they will.
The Better Business Bureau of Southern Nevada says to do your research before you donate.
The Center in downtown Las Vegas is a registered non-profit (a 501(c)3 with a specific #GivingTuesday initiative. BBB officials say organizations like these are safe places to give your donations.
"It's just a great place for the community, not only for the youth but all the way up to the senior programs, and it's something I feel good about giving my money to," says one donor, Jeremy Wallace.
But officials warn donors to watch where you give your money, and are providing tips to help donors give wisely and make the most of their generosity during the holiday season.
Donors should watch out for name similarities, since some charities seek support for similar causes.
Donors should avoid on-the-spot donation decisions from unfamiliar organizations, especially outside public locations.
Donors should be wary of emotional appeals, and choose a charity that operates ethically.
Donors should avoid charities that don't disclose requested information about how they spend their money.
Donors should rely on standards-based evaluations that are given by the BBB and other organizations.
Las year, more than $358 billion was donated in Giving Tuesday.