Could you afford $25,000 for an ACL surgery, $18,000 for a concussion or $28,000 for an emergency appendectomy?
That is the crux of the Silver State Health Insurance Exchange's marketing heading into the open enrollment period which starts Nov. 1.
"We are just one emergency away from a bankrupting medical event. The cost of healthcare is extremely expensive. Nevada Health Link's ad campaign this year is focused on the cost of going without insurance," Executive Director Heather Korbulic said.
The good news this year, is that premiums on the Silver State Health Exchange dropped by about half a percent for the coming year.
The executive director telling 13 Action News that most of the plans stayed very similar.
Since, launching Silver State Health Exchange in 2013, the state's uninsured rate has dropped from around 24 percent to an estimated nine percent this year.
The executive director feels those still uninsured are intimidated by the process.
"I think it is just a matter of not understanding there are affordable options. Sometimes consumers hear about rates increasing and don't realize there are subsidies to offset that increase," Korbulic said.
Open enrollment will run from Nov. 1 to Dec 15.
Silver State Health Exchange leaders are really pushing for families to use the website to find a free enrollment professional to make sure they get the best plan that will provide families the coverage they want at the best prices.