LAS VEGAS (KTNV) — The National Association of Broadcasters has announced new dates for its 2021 show in Las Vegas.
The show is normally held in April of each year. Next year, it will take place Oct. 9-13, 2021.
Several large conventions canceled their fall and early 2020 Las Vegas dates, including CES. Some chose to go virtual and some said they would announced new dates when chosen.
In a letter to members, President and CEO Gordon Smith wrote:
“As we look ahead to 2021 and beyond, our top priority is to deliver a successful NAB Show. We recognize the vital role NAB Show plays as a driver of innovation and an economic engine for the global media and entertainment industry. With that in mind, it is critical we act on your behalf and in a way that will best serve the long-term interests of the industry. We have worked diligently over the last few weeks and months monitoring a range of variables, including health and safety concerns, economic indicators, industry developments and travel restrictions, to gain an understanding of overall trends and future conditions for holding a major event in 2021. We have also reached out extensively to the show community to collect feedback.”
“Through all of this we have witnessed growing concern and uncertainty over what the next six months will bring; enough that there appears to be a good deal of reluctance around participating in large events in the first half of next year. The pandemic remains a significant threat and the evidence suggests it will be well into next year before it could be under control in the U.S. We also have our own concerns around being able to deliver the type of event in April that will not only drive results, but one that can be produced safely for all involved and without significant limitations on the experience.”
October has traditionally been the NAB Show New York date, with the organization reviewing potential options for it as well.
The industry-only event usually attracts about 90,000 attendees and more than 1,600 exhibitors. It is held primarily at the Las Vegas Convention Center and is one of the largest conventions held in Las Vegas.
The convention also generates about $150 million for the local economy.