Mother's Day rush could save Las Vegas business staple

Posted at 5:46 AM, May 10, 2020
and last updated 2020-05-11 00:46:46-04

LAS VEGAS (KTNV) — By the bouquet, by the dozen, by the hundred, workers at Flora Couture flower shop in Las Vegas shuffled flowers into vans destined for mothers around the Las Vegas valley on Saturday.

Owner Michelle Howard said this Mother's Day could be her busiest.

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“We send everybody emotions, and that’s a big thing right now.”

Howard said the coronavirus has kept people apart, but, during a holiday like Mother's Day, many still want to show they care for the people close to them.

“People are so desperate to connect with their family," she said. "They want to send their emotions, the want to know mom is OK. They want mom to know they’re thinking about them.”

The Mother's Day business crunch could save the Las Vegas staple.

Flora Couture has been in operation in Las Vegas for 23 years in conjunction with Las Vegas Floral and Plant Wholesale, her sister's business, which has been around for 26 years.

Howard said half of her business in weddings, business meetings, and conventions has been eliminated by the coronavirus pandemic.

In response, she has had to reduce her staff, close her Summerlin location indefinitely, and consider changing her entire business model.

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“It’s still very up in the air," Howard said. "What we’re doing changes daily.”

Howard said the one thing that would help ensure her continued activity in the valley would be the continued support of locals.

“We’ll still be here. We’re resilient. A flower can get stepped on and it still grows back. We’re growing back.”

Howard said she is remodeling her Western Avenue location during the downturn, and people can continue to order flowers from her at