UPDATE: Nevada Highway Patrol confirmed late Saturday new details into the crash that killed Lee's Discount Liquor CEO Kenny Lee in Northern Nevada.
Trooper Ashlee Wellman said Lee was traveling in a van southbound on US 93 between Ely and West Wendover around 10:30 a.m. Friday when, for an unknown reason, Lee's van traveled into the northbound lanes.
A truck traveling northbound swerved to avoid a crash but was unable to causing the vehicles to sideswipe each other.
Wellman said Lee wasn't buckled into the van and was ejected from the vehicle.
Repsonders pronounced Lee dead on scene, and the truck driver suffered moderate injuries.
Intoxication wasn't considered a factor in the crash at this time.
ORIGINAL STORY: The CEO of Lee's Discount Liquor, Kenny Lee, has died in a vehicle crash. He was 53.
The company confirmed the information with 13 Action News on Saturday and says the crash happened Friday morning in West Wendover. That's in northern Nevada near the Utah border.
A company spokesperson shared the following statement:
It is with very heavy hearts that we regretfully announce that Kenny Lee passed away in a vehicle accident yesterday, November 19, 2021.
Kenny was the CEO of Lee’s Discount Liquor, Nevada’s largest liquor retailer with 23 stores in Las Vegas, Reno, Mesquite and West Wendover. He was an active member of the community, who, with his father, founded Lee’s Helping Hand, that over the past 20 years, has contributed millions of dollars to Nevada charities.
Kenny was an avid golfer, passionate Golden Knights fan and most importantly, a loving son, husband and father.
Kenny and his wife, Nami Lee have three children, Nathan, Morgan and Addy.
Please keep the entire Lee Family in your thoughts and prayers during this difficult time.
Service information will be released as soon as arrangements are made.
SIMILAR: Founder of Las Vegas staple Lee’s Discount Liquor, Mr. Lee, dies at 79
Kenny Lee's death comes just months after the death of his father and Lee's founder, Hae Un Lee, known around town as "Mr. Lee." He was 79.
This story was updated with a statement from the company. Check back for developments.