With Life is Beautiful tickets going on sale this week, Las Vegas police say security surrounding the music, food and art festival will be increased this year.
Police say the festival will see more officers on the ground as well as working from elevated positions monitoring the crowd.
This after investigators said Stephen Paddock rented a room at the Ogden condominium tower near the festival grounds during 2017's event just weeks before he carried out the worst mass shooting in modern U.S. history.
A spokesperson telling 13 Action News, "The Ogden is working closely with Life is Beautiful organizers, along with the LVMPD and festival security on all safety measures. "
This as tourism and terrorism experts describe a "new world" of security in the wake of the 1 October attack.
The mass shooting and other similar attacks were a topic of discussion at the International Tourism Security Conference last week in Las Vegas.
"We know the terrorists look at tourist destinations," terrorism expert Hal Kempfer said.
The conference, in its 25th year, took on increased meaning with the rising number of large-scale attacks as security for popular tourist destinations look for ways to spot warning signs and better protect visitors.
"No one in their right mind would go somewhere where they thought they would be hurt," tourism safety expert Peter Tarlow said.
While Las Vegas is home of the 1 October attack the tourism and terrorism experts say it is still one of the safest destinations in the world, and that's one of the reasons they attend the event each year.
"This is a tough town if you're a crook this is a tough town to do something. If you are a terrorist this is a tough town to do something," Kempfer said. "If you are a terrorist, you might pick a different city, because This city is a hardened target."
Security experts from other parts of the country say they've learned techniques from Las Vegas that helped them as well.
"We actually ended up catching people who were trying to commit robberies up and down the area near Disneyland," Adam Coughran with Safe Kids Inc. said.
While much of the discussion centered on security measures already in place, terrorism experts say many of the top tourist destinations are already looking at future threats and ways to stop them.
"The other thing we are looking at is drones. Drones have become ubiquitous, they are all over the place. Frankly, we are very concerned. We are not going to wait for an attack by drones before we have something to stop drones in place," Kempfer said. "If you look out there, counter drone techniques are already being implemented all over the place. So if somebody does use a drone as a means of attack it may get thwarted before the first attack, so that is one of those areas where we are moving way ahead."