As the National Finals Rodeo is going on down the street, shoppers with a western flair have Cowboy Christmas to enjoy.
The huge event spans 450,000 square feet in the Las Vegas Convention Center, and it means big business for the nearly 400 vendors.
"It's the best show we do, this is the most exposure we get throughout the year and this is really the pinnacle of the trade shows," said Kyle Dutton of Dutton Bits and Spurs.
Jay Palm owns Jay Palm's Saddle Shop. He says Cowboy Christmas gives them about 25 percent of their yearly business.
Everywhere you turn inside, there's something new to look at, whether it's boots and hats or jewelry and saddles.
The Las Vegas Convention and Visitors Authority says the ten-day show brings in $26 million in visitor spending.
"(People) come to shop," Dutton says. "Lots of people do their Christmas shopping and we get lots of locals that come and experience it."
Regis Hartnett of Riverside, California has been coming to the show for the last ten years. The selection of Western goods always impresses him.
"If you can't find it here, you're not going to find it," Hartnett said.
Cowboy Christmas runs until December 12.