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Target making app and website changes

Posted at 7:04 PM, Apr 01, 2016
and last updated 2016-04-01 22:04:13-04
Target is making big changes. The store is revamping its website. It's hoping to attract shoppers who have moved to other sites like Amazon and Zappos.
I have some details on the changes, so you Don't Waste Your Money.
"I could have had this cleared up long before Christmas," says Target shopper Amy Main.
She'll never forget her bad experience with Target's website this past holiday season. She ordered some toys for her sons. But the toys didn't make it in time. So she requested a refund.
"Something that I ordered November 30, to not have my money refunded to January 15," says Amy.
Amy's complaint isn't an isolated issue. In fact, so many shoppers have complained about Target's website, the store announced it's making some major changes.
According to USA Today, Target is reorganizing its app and website for an easier experience. You'll place an order, then get a text when the item is ready for store pickup.
Stores will have special pickup desks specifically for online orders. And stores will make it easier to return Target.com purchases.
It's a welcomed change for shoppers like Amy, who say up until now, Target's website was run like a separate company.
"I spoke to a very nice manager at the store, but she told me unfortunately Target stores and Target.com are two separate entities. And she had no power to even look at what happened," says Amy.
The changes will be rolled out gradually this year. Target hopes to have a much better experience for online shoppers, and higher sales, this next holiday season.