It's not going to be an easy week to find a hotel room in Las Vegas.
The Consumer Electronics Show is set to take over the city from Wednesday to Saturday, a bonanza of technology and new ideas.
In anticipation of thousands of visitors, room rates are being hiked up.
At The D hotel-casino downtown, it costs about $125 a night this week, up from between $50 and $70 during other weeks in January.
CES comes at a great time for the hospitality and tourism industry.
"Traditionally right after New Year's into that gap to the Super Bowl (in February) is one of the slower times during the year," said Mike Palm, vice president of operations at The D.
Palm says higher occupancies drive revenues for gaming, restaurants, bars and entertainment.
On the Strip, the best room rate we found during CES was $312 a night at the Flamingo.
The Golden Nugget downtown is about the same.
At the Bellagio, $599 a night was the lowest we saw.
Several other hotels are sold out, including Circus Circus and Treasure Island.
Palm says the number of people staying at The D this year for CES is twice what it was in 2014.
He credits downtown's revitalization efforts and daily shuttle service to the convention.