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Caesars Entertainment sells Bally's brand to Twin River Worldwide

Posted at 8:49 PM, Oct 13, 2020
and last updated 2020-10-14 00:34:20-04

LAS VEGAS (KTNV) — Caesars Entertainment has sold the Bally's brand to Twin River Worldwide Holdings, Inc. for an undisclosed amount.

The deal will let Twin River maintain the Bally's name on its Atlantic City property it purchased from Caesars.

Caesars Entertainment will still be able to use the Bally's brand at its property on the Las Vegas Strip.