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BetMGM offering special sport bets at Buffalo Wild Wings

Hold for release at 10 am Thurs Mar 11
Posted at 1:01 PM, Mar 11, 2021
and last updated 2021-03-11 16:01:27-05

ATLANTIC CITY, N.J. (AP) — BetMGM will offer special sports betting products to customers who are physically inside a Buffalo Wild Wings restaurant in six states starting Thursday in what the companies say is a first-of-its-kind niche in customized sports betting.

The casino company is launching a new feature of its app in New Jersey, Colorado, Indiana, Iowa, Tennessee and West Virginia. It uses geolocation technology to target people who are physically inside a Buffalo Wild Wings restaurant and offers them betting products not available to other customers.

David Schwartz, a gambling historian in Nevada, says similar deals could follow with other companies if this arrangement succeeds.