ATLANTIC CITY, N.J. (AP) — BetMGM will offer special sports betting products to customers who are physically inside a Buffalo Wild Wings restaurant in six states starting Thursday in what the companies say is a first-of-its-kind niche in customized sports betting.
The casino company is launching a new feature of its app in New Jersey, Colorado, Indiana, Iowa, Tennessee and West Virginia. It uses geolocation technology to target people who are physically inside a Buffalo Wild Wings restaurant and offers them betting products not available to other customers.
David Schwartz, a gambling historian in Nevada, says similar deals could follow with other companies if this arrangement succeeds.
