LAS VEGAS (KTNV) — UPDATE MAY 20: AREA15 has added signage to the outside of its building near the Las Vegas Strip. They have also announced a new tenant -- Nomadic.
Nomadic is a mixed reality experience. Founded by veterans of the film, gaming, and retail sectors, Nomadic blurs the line between "virtual" and "reality" by creating video-game-like experiences guests can physically-engage with as they step into the action. These unique experiences incorporate physical props, set design and environmental effects into story-driven VR content. The most deeply immersive, tactile and realistic virtual reality experiences ever developed, Nomadic’s first owned and operated location in Orlando quickly ascended to one of the top three locations in the region, according to TripAdvisor.
Nomadic will occupy 6,000 square feet or the 200,000-square-foot complex and will be located near AREA15's anchor tenant, Meo Wolf.
With fire and lights, AREA15 unveiled its signature “A."
"This is the symbol of AREA15 being finished from the outside,” said Winston Fisher, chief executive officer of AREA15. "And now we move to the detail work."
The 42-foot tall, 2.5 ton "A" required more than 300 staff hours to make - it’s also the front entrance of the 200,000 square-foot complex.
Fisher described it as the portal into a new economy.
“We're going to have live events, cool music, drone racing, food festivals,” he said. “The idea is we are building a content box for the 21st century.”
Renderings of the project gave more of an idea to what the finished product will look like with interactive exhibits featuring local artists.
Also, Meow Wolf - an immersive arts and entertainment group based in Santa Fe, New Mexico - will be a significant attraction for AREA15.
The project is slated to be completed in December and have event space that can accommodate up to 3,000 guests.
"We are going after everybody,” Fisher said. “We are going after people who have curiosity agency and love creativity and value authentic experiences."