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Ring brothers' Camaro voted top ride at SEMA Ignited

Expensive ride garners major respect from industry insiders
Posted: 11:02 PM, Nov 08, 2019
Updated: 2019-11-11 10:32:36-05
'69 Camaro voted top ride at 'SEMA Ignited'
'69 Camaro voted top ride at 'SEMA Ignited'
'69 Camaro voted top ride at 'SEMA Ignited'
'69 Camaro voted top ride at 'SEMA Ignited'

LAS VEGAS (KTNV) — Every car has a story and at SEMA 2019 there were hundreds, including Jim and Mike Ring's 1969 Chevrolet Camaro.

"We were lucky enough to find somebody that wanted to spend a pile of money," Mike said, while laughing.

The Ring brothers are legends in the auto industry. They build cars for people all over the world.

"We're the youngest of seven kids in the middle of a cornfield in Wisconsin," Jim said. "You had to have a car to get around."

A guy from Belgium needed a car, so the Ring brothers built an eye-catching Camaro.

"The color was the [owner's choice], and we were trying to convince him not to use it," Mike said. "I think we were probably wrong. I think he ended up nailing the color."

The Ring brothers wouldn't say how much the car is worth, but they gave us a range between $500,000 and $1 million.

Expensive, but worth it.

The Camaro took first in the "Battle of the Builders" competition. The car was picked by other automotive builders, which is very meaningful to the Ring brothers.

"It's the industry telling you they like what you do," Mike said.

Ira Gabriel, SEMA Vice President of Marketing, helped organize the trade show. Most of the event is closed to the public with the exception of SEMA Ignited.

"They want to see [the vehicles] up close, they want to see them personal," Gabriel said. "SEMA Ignited is a great opportunity."

Gabriel hopes the kids who attended the event were inspired and perhaps some will grow to become builders just like the Ring brothers.