Vegas business owner finds way to connect with customers to survive pandemic

Posted at 3:25 PM, Jun 07, 2021
and last updated 2021-06-08 11:06:36-04

LAS VEGAS (KTNV) — The pandemic changed the way so many companies do business. The owner of a Las Vegas salon says she wasn't going to sit around and wait for things to get better. As 13 Action News anchor Tricia Kean shows you, that's when this entrepreneur decided to try something new, and it paid off.


"We do hair, nails, massages. We have three aestheticians including myself. We have a makeup station as well where we do customized makeup services," says Katia Simonenko, owner of Pearl Skin Studio on Sahara Avenue and Fort Apache Road.

A brief conversation is all it takes to see how passionate she is about skincare.


"Acne, dryness, oiliness. Those are the dysfunctions of the skin. We teach people what to do to improve the functions of the skin," says Simonenko.

But things changed last March when the pandemic forced her to close her salon.

"It was my birthday and I had to close the doors. Imagine! This is my baby. I was like oh my gosh, what do I do?" says Simonenko.


Simonenko says she knew her business might never be the same. As an aesthetician, she decided to take time to sharpen her skills.

"I developed new skills. New personal skills. How to connect with clients better. How to provide better customer service," says Simonenko.


She wasn't going to allow a closed-up shop, to stop her from sharing her skincare knowledge with others. So she started contacting her clients by phone and even Zoom.

"Basically we were communicating constantly with them. Reaching out to them. I realized that that personal connection is very important," says Simonenko.


Even while staying home, she says people wanted any helpful tips they could get.

"We didn't know what was going to happen. We didn't know if we were ever going to open. But it was very important for me to be there for my clients," says Simonenko.

Now, Pearl Skin Studio is back open, Simonenko says she's reaping the benefits of her efforts.


"I've never had better business after we reopened... This job for me is so fulfilling. I have a purpose. To educate people. To help people with their skin," says Simonenko.

She says she owes her success to her loyal clients and to this town.

"Vegas is truly my home and my family's home... I love it. This is where I started my business and I cannot even imagine leaving Vegas ever," says Simonenko.