A 31-year-old man named Adam Krief of Los Angeles was diagnosed in August with an aggressive blood cancer called primary myelofibrosis and he needs a blood marrow transplant.
Unfortunately, he has been unable to find a match amidst the 25 million people who are part of the bone marrow registry.
Luckily, he has a famous friend of a friend.
Kim Kardashian's best friend's son attends school with Adam's son and she heard about his diagnosis.
She took to social media and asked people to visit his Facebook page, Hope 4 Adam, and find out how to help.
In addition, other celebrities such as Ellen DeGeneres, Metta World Peace, Nicole Richie and Kirsten Dunst have taken up the cause and have also encouraged their followers and fans to register with the bone marrow registry. Various organizations and celebrities in Israel (Adam is Jewish) have also helped spread the world.
There have also been bone marrow drives in multiple states and at least three countries.
One of those blood drives took place on the campus of UNLV on Wednesday. Approximately 20 people particpated Another one is taking place Thursday at the Worldwide Challah Bake at the Bet Yosself Community Center on Vegas Drive.
The bake will begin at 7:30 p.m. and a donation of $15 is requested. However, anyone is welcome to stop by and have a swab taken for the bone marrow registry. Donors must be between the ages of 18 and 45 (up to 55 if North African or Sefardic Jewish descent).
BYCC will also be collecting swabs at 5 p.m. Sunday. There is no cost to be swabbed.
Adam is on his third round of chemotherapy but time is running out.
Potential donors can sign up online here.