Mandalay Bay Resort and Casino today announced it has entered into a multi-year naming rights agreement with industry-leading beverage company Anheuser-Busch.
The deal, negotiated by MGM Resorts International, will rename the resort’s 12,000-seat sports and entertainment venue in Las Vegas the “Michelob ULTRA Arena.”
The agreement’s integration will feature a variety of assets inside the Michelob ULTRA Arena and at select bars and lounges throughout the property.
Anheuser-Busch will have the opportunity to sponsor various activations and exclusive on-property special events through the duration of the agreement.
The newly-named Michelob ULTRA Arena in Las Vegas is one of the industry’s leading destinations for live events, hosting professional and college basketball, major-artist concerts and championship boxing, among others.
The arena is home to the WNBA’s Las Vegas Aces, and has hosted high-profile events including Ultimate Fighting Championship (UFC) events, Latin GRAMMYs, NHL Awards, Latin Billboard Awards, International Swimming League’s world finals, Miss USA pageant, and more.
In 2019, the arena completed a venue refresh with major renovations that enhance the guest event experience, including upgrades to the venue’s seating, concourse and in-arena signage, food and beverage options, locker rooms, technology and lighting system.