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New study suggests racial bias is prevalent in stores

Posted at 7:46 AM, Jan 21, 2021
and last updated 2021-01-21 12:06:08-05

Racial bias continues to be a reality for minorities when they go shopping.

Now some companies are taking action.

A new study commissioned by Sephora found 2 in 5 shoppers in the U.S. have personally experienced unfair treatment because of their race or skin tone.

Cassi Pittman Claytor was a part of the study.

She says it was interesting to see how often minority retail workers also experienced discrimination from customers.

Claytor says it's up to managers to help diffuse those situations.

"Retail managers often have a lot of discretion. They have discretion about when the police are called, when the customer is surveilled. They have discretion over whether someone can make a return without a receipt." Claytor said.

Sephora is making changes to address racial bias at its stores.

It will cut back on third-party security officers and add more in-house specialists instead.

It's also doubling the number of black-owned brands it sells by the end of the year.