Three pedestrian fatalities in 24 hours are rising the death toll on valley roadways to a record-setting number.
According to Erin Breen with the Traffic and Safety Coalition, there were 23 pedestrian deaths this time last year. In 2016 we have already seen 30 deaths.
"If this were the Zika virus, if this were something else that had killed 30 people this year we would have everyone's attention," Breen said.
Two of the three accidents happened just blocks away from each other.
Police said a 50-year-old man was killed when crossing in or near a crosswalk at Burnham and Sahara. Hours later a woman died while in a well-lit crosswalk at Eastern and Exley.
"There are a lot of drivers that don't pay attention when they are driving," said Sandra Mages a resident in the area.
13 Action News went to the intersection of Eastern and Exley with Breen to see what more could be done to keep people safe.
According to Breen the well lit, flashing signs and beeping at the crosswalk should be enough to alert drivers when a pedestrian is nearby.
She said the city needs to lower speeding limits.
"Everyone will get where they are going safely if we slow cars down," Breen said.