UPDATE: The infamous art collective responsible for a controversial billboard along Interstate 15 is defending their message tonight.
A representative with INDECLINE said people are missing the main message of the billboard, which is to reform gun laws.
"It should thoroughly extinguish any claims that were looking to create controversy with no discussion," said the representative who choose to remain anonymous. "This is how we are as a country, we are completely divided and were divided on this billboard."
INDECLINE said many of its own supporters were upset with the altered billboard Thursday, but the group is still standing behind the message despite some people considering it vandalism.
"If someone has a problem with the way this was conveyed I would suggest looking at Americas' tolerance essentially for our school kids and our friends and family getting shot down by these assault rifles in the first place," the representative said.
One October survivor Joel Isola believes the message missed the mark and did more harm to victims of mass shootings like the one in Las Vegas and in Parkland, Florida.
"Live were lost and people's families were shaken forever and now it's being pushed as an agenda," Isola said.
INDECLINE said its members aren't asking for an all out ban to guns, but do believe in gun reform. The representative said the group plans to continue controversial projects across the valley in protest of its beliefs.
Battlefield Vegas, who originally had the billboard posted advertising an assault rifle, did not comment on the incident.
ORIGINAL: Anyone driving on Interstate 15 near Spring Mountain Road near the Las Vegas Strip early this morning may have seen a shocking billboard.
It said “Shoot A School Kid Only $29.”
The infamous art collective INDECLINE “vandalized” the sign on Wednesday night. The billboard is used by Battlefield Vegas, which advertises that it is the best indoor shooting range experience in Las Vegas.
The sign was also changed to say "DEFEND LIVES REFORM LAWS."
INDECLINE says they did it because of “America’s longstanding obsession with gun culture and out government’s inability to honor the victims of mass shootings by distancing themselves from the homicidal policies of the NRA.”
INDECLINE says it is "calling on all political parties to immediately work towards a legislative resolution that aims to protect citizens and reform inadequate gun las that are currently placing value on assault weapons over that of human life.”
This isn’t the first time that INDECLINE has vandalized a billboard or did something controversial in Las Vegas and other cities around the U.S.
INDECLINE was also behind the naked Donald Trump statues in 2016 that popped up in many cities, including Las Vegas, New York City, San Francisco and Los Angeles.
In addition, the group vandalized a billboard that was promoting a fight between Floyd Mayweather Jr. and Conor McGregor.
They also hung mannequins in suits on billboards with the caption “Dying For Work.”
INDECLINE says its members are comprised of graffiti writers, filmmakers, photographers, full-time rebles and activists.
The message on the billboard was covered up before 9 a.m. Thursday. The incident is under investigation.
INDECLINE released an updated statement:
"INDECLINE suspected this could be a gut reaction to this protest piece and with that, we would like to ask if our government’s history of unwavering collusion with the NRA and the subsequent massacre of our civilians, some of them children, by AR-15’s other assault rifles, isn’t the most horrific example of lines being crossed. If US citizens can stand by and tolerate that and not a removable vinyl sticker on a billboard, we’re in bad shape."