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Grocery wars could mean savings for customers as Whole Foods moves to slash prices

Posted at 11:46 PM, Apr 03, 2019
and last updated 2019-04-04 03:07:26-04

LAS VEGAS (KTNV) — The battle for your business is heating up at the grocery store.

Wednesday Whole Foods began cutting prices in hopes of shedding its image as a high-end grocer.

We decided to do some comparison shopping in Las Vegas by focusing on buying ingredients for guacamole.

13 Action News started shopping at Sprouts and then hit up Whole Foods which began its price cuts Wednesday especially on produce and with extra discounts for Amazon Prime members.

Produce is where some shoppers told us they notice the difference in store prices forcing them to shop at different grocers for different things.

“I can get three bell peppers at the 99 cent store for a dollar,” said one shopper. “And I come out here, and I get one for 69 cents!”

"For produce, it’s the Mexican stores,” said another shopper.

Since Amazon bought whole foods in 2017, it has struggled to attract customers to the store a lot of people refer to as "whole paycheck" because of its prices.

And the final stop on Wednesday was to Smith's where we stuck to the list with standard products and store brands on the chips and salt.

Sprouts came in the cheapest at $10.83 followed by smiths at 11.47 cents. But Whole Foods still came in as the most expensive at $14.00.

Some retail experts say the Whole Foods move could force Costco and the smaller chains to lower prices to compete with each other.