LAS VEGAS (KTNV) — When three of her friends were diagnosed with breast cancer, Ira Green knew something had to change. She went from being a financial advisor, owning her own firm, to starting an all natural deodorant company.
It is a Nevada Built business made by women for women.
"Smell that," says Ira Green, Founder and CEO of Freedom Inc. "Isn't that beautiful?"
GET WOMEN HEALTHIER
The mother of three daughters feels like she hit a home run after making the drastic career change.
"I had to do this. My whole goal was to get women healthier, one armpit at a time, you know, and I had to make it better," says Green.
What she created is Freedom natural deodorant. A Nevada Built company she believes is unlike any of the other natural deodorants she's tried.
"I don't want to smell like a tree. I don't want to smell like myself sometimes, you know, and a couple hours into it, I'm sitting there going, (makes sniffing sound) what is it and it's me and it's not working," says Green.
"We're in Las Vegas. It's hot here. Right? So I want to be healthy, but I don't want to be stinky. So that's where Freedom came about and it literally started in my kitchen," says Green.
She says Freedom doesn't use antiperspirant, aluminum or perfumes, just all-natural ingredients.
"I can't give you guys my secret recipe. But I'm going to show you right now. This is coconut oil. We put coconut oil and shea butter in there, and this is straight powder. This is flour. It's a tapioca starch or arrowroot that we use. I mean, this you could bake a cake with. Right? Fry up some potatoes with that," says Green.
"This is pure eucalyptus oil that you spray in your shower. Wait till you smell this," says Green. "Right up and you just spray that into your shower ... Your whole day starts out or ends up being beautiful."
That spray costs up to $35, a stick of deodorant can cost up to $17. Freedom's products are now being sold in Mexico, Canada and across the U.S., including some of the spas on the strip.
"I create all the scents," says Green. "It doesn't feel like it's been that quick (five years). It's like I've been doing that for much longer."
Now Green has set her sights on getting Freedom into grocery stores.
"Oh! I'm so excited. Kroger, Kroger. We just launched Kroger. So we actually have a special price on Kroger right now for our deodorants and our deodorant sprays as well," says Green.
Kroger, of course, owns Smith's here in Las Vegas. Green has also pledged to support the American Cancer Society and the Nevada Childhood Cancer Foundation.
Green is offering KTNV viewers 25% off their next purchase when you use the discount code: KTNV25.