Hundreds of employees from a CSAA Insurance Group, a AAA insurer, volunteered to collect, sort and repurpose discards crayons for kids in need.
As part of The Crayon Initiative, a California-based nonprofit, unwanted crayons are melted down, made into new crayons, and donated to hospitalized children.
Established in 2014, The Crayon Initiative collects discarded crayons from restaurants and other sources, remanufactures them and provides new packs to hospital pediatric wards. To date, The Crayon Initiative has donated more than 60,000 packs of crayons to 90 hospitals in 25 states.
