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Global Gaming Expo highlights push to attract female players

Posted at 7:47 PM, Sep 27, 2016
and last updated 2016-09-28 11:39:02-04

At the Global Gaming Expo in Las Vegas, designers are constantly looking for new ways to attract more players. This year, one of this year's biggest targeted groups is women.
One new game coming out is modeled after the popular ABC TV show "The Bachelor," complete with roses and a fantasy suite.
"If you look at the demographic more women actually play slot games then men," said Laura Olson-Reyes, executive director of corporate relations for Scientific Games.
Aristocrat Technologies showcased its new Tim McGraw slot machine game, expected to hit the floor mid-2017.
"I don't believe ... one of the prizes is to win a date with Tim McGraw," said Maureen Sweeny, chief commercial officer for Aristocrat Technologies.

The country singer is married to Faith Hill.