The city of Las Vegas launched its online retail store Tuesday using the new logo.
The site is developed in partnership with Eagle Promotions, a Las Vegas-based company that provides custom promotional and retail merchandise for clients ranging from Fortune 100 Corporations to small and mid-sized businesses.
The pilot project is structured as a revenue share with Eagle Promotions. Visit the new site at vegasstore.vegas.
Branded items planned for the site will range from traditional T-shirts, tourist favorites, on-trend items and mugs to custom toy fire trucks, toy street sweepers, flotation devices and soccer balls.
City Council members expressed an interest in providing a retail outlet shortly after the city introduced its new logo in October 2016. Like other major cities such as New York and Boston, items with city branding are popular and are often purchased by the public.
In addition to the new city logo, the city holds the trademark for Fremont East, the Las Vegas Medical District, the city’s fire department crest and Symphony Park. The city will earn 20 percent of all sales, with the Eagle Design Group providing all the merchandise, filling the online orders and shipping the merchandise.
The city’s portion of the sales proceeds will come into the city’s General Fund, and could be earmarked for specific use by the City Council in the future. If the pilot is successful, the city will look at providing merchandise at physical retail locations.