Braud's Funnel Cake Cafe got its start in 2006 as a pop-up tent at a festival in Las Vegas. Owner Denette Braud says her family was "looking for something to do," and selling food seemed like the perfect idea.
"If [festival goers] don't have money, they'll eat food," said Danette.
The family was working full-time jobs while they were running the funnel cake business. Danette worked in sales for radio, and her husband was an optometrist.
As their cakes became more popular, the family began leaving their jobs to focus on the business. They eventually got a trailer to make festival work more manageable. And on October 6, 2017, they opened a permanent location in Town Square.
Danette attributes her success to her family's commitment to innovate.
"Funnel cakes have been around for over 200 years," she said. "I'm always into being different and going outside the box - if there's even a box for me."
Danette said her family and friends are always taste-testing new treats, and those brainstorming sessions have produced some creative concoctions. Her son came up with the idea of a s'mores funnel cake, complete with graham crackers and marshmallow fluff.
Other notable cakes include bacon and maple syrup, peanut butter and jelly, red velvet, and even a funnel cake topped with chicken fingers.