"Black Panther" is making headlines and it's breaking records for a downtown Las Vegas movie theater.
The movie has been the highest selling film Eclipse Theater has ever shown. People are choosing to see the movie in record numbers and support a black-owned business.
"I thought there would be a groundswell of support for the movie, but not to this degree. This has been pretty overwhelming," said Nic Steele, the owner of Eclipse Theater.
This has a meaning well beyond profit. People of all ages are showing up, hyped to see a black super hero.
"You have kids that are 3 years old, 4 years old, 5 years old dressed up as Black Panther. You have individuals that are 80 years old dyeing their faces and it's just fantastic," said Steele.
The pride inspired by the movie is worth sharing. Earlier this month, Eclipse Theater filled all 8 of its theaters with students from fourth grade to high school for a special screening.
"The reason why we're taking the students here is because they need to see not only can they do it on the big screen, but they can own something like this," said Charles Whitby, the vice president of development for 100 Black Men of Las Vegas, a local nonprofit.
For several nights the Eclipse Theater has sold out of "Black Panther" tickets.