Fatburger has announced that it's changing its name to SkinnyBurger but many people are not buying it.
Fatburger says it is rebranding its restaurants because of their top-pick menu item.
The Skinnyburger is a low-carb, bun-less, lean beef burger that is made with two patties in lieu of buns with lettuce, tomatoes, cheese, relish, pickles, onions, mustard and other fixings sandwiched in between the patties.
To support the new look of the brand, Instagram fans are invited to win the latest Skinnyburger swag on social media or purchase limited-time merchandise on fatburger.com.
“We have long been considering this brand revamp to Skinnyburger and are excited for this first phase of our forthcoming store redesign and national roll-out,” said Andy Wiederhorn, CEO of FAT Brands. “Skinnyburger will maintain the same iconic, great taste and experience of Fatburger with a slimmed down brand that we are thrilled to reintroduce to consumers nationwide.
The restaurant chain got its start in Los Angeles in 1947. It quickly became known for its made-to-order hamburgers and fries and as a late-night eatery.
Fatburger is so popular that Ice Cub referenced it in his popular song "It Was A Good Day" and the late Notorious B.I.G. mentioned it in his rap song "Going Back To Cali."
Franchises have been owned by celebrities like Magic Johnson, Kanye West and Pharrell.
Many people think the rebranding is an April Fool's joke similar to when IHOP claimed it was changing its name to IHOb (International House of Burgers).
A spokesperson for Fatburger did say there will be more news to come on April 1.