Local News


Valley women's friendship inspires natural deodorant line to help breast cancer survivors and others

Posted at 11:39 PM, May 11, 2017

The bond between two women can be a powerful thing. In this case it was the motivation for a valley woman's innovation. 

Ira Kaganovsky-Green created Freedom, a natural deodorant line that was born out of friendship and need.

"It looks like a regular deodorant . It feels like a regular deodorant,' she said. "It's not an antiperspirant, but it works like a regular deodorant so you don't feel like you're doing anything special."

When Cindy Enerson was diagnosed with breast cancer, her oncologist advised her to reduce her exposure to chemicals. 

Some studies indicate underarm skin absorbs potentially harmful chemicals in deodorants and antiperspirants. According to the National Cancer Institute no scientific evidence links the use of these products to breast cancer, but many women still worry. Especially when they are already sick. 

"We are exposed to so many chemicals on so many different areas," Enerson said. 

Kaganovsky-Green wanted to help her friend with a product that was safe and effective. So, she got to work. Not in a lab, but in the kitchen of her Henderson home.

" It was because of her that we started it, " she said. "Because I wanted to make something for her that worked and made her feel good."

Enerson survived cancer and now she uses nothing else. 

The product can be ordered online, through Amazon and is even some hotels. For more information check out Freedomstickdeodorant.com.