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Las Vegas kicks off 'Go True Blue' campaign in support of law enforcement

True Blue Campaign
Posted at 4:50 PM, Jan 06, 2022

LAS VEGAS (KTNV) — Thursday kicked off the “Go True Blue” campaign aimed at supporting local police in the Las Vegas valley throughout the year.

As part of the campaign, the famous Las Vegas sign on the Strip was lit with blue lights.

“It gives the community the opportunity to show their appreciation for the men and women of law enforcement and, in particular, at LVMPD," said Tom Kovach, executive director of the LVMPD Foundation.

This is the sixth year of the campaign, Kovach said. He wants local officers to know the community is behind them.

“They do such good work for us, and they’re often unsung heroes, and this big campaign we kicked off this morning allows everyone to say thank you,” he said.

The support includes tributes on the Strip marquees at various casinos, which has happened for the past three years.

“It’s exciting to see so many participating properties. We’ve had the most ever,” Kovach said.

The LVMPD Foundation also has merchandise at the Fashion Show Mall where you can show your pride in supporting police. All proceeds go back to helping the men and women in uniform.