LAS VEGAS (KTNV) — Starting a business has never been easy, and maintaining a business has arguably become harder in the modern internet-focused world.
Social media influencer Cindy West said an increasing number of people turn toward online reviews and suggestions before picking any service industry.
"It all depends on the influencers, people like Yelp, TripAdvisor, Google, to find out what's around, what's good, and what they like," West said.
According to a new study from Womply, Nevada is the least kind state in the country for online reviews giving negative reviews 23.3% percent of the time.
"Maybe we're harder to please because we expect more," West said.
The study indicated that bad reviews may not be a bad thing for a businesses bottom line.
The Womply report showed that businesses who received more reviews overall and had more recent reviews had higher revenue on average whether those reviews were positive or negative.
The report showed that businesses who replied to reviews and interacted with customers had higher revenues on average as well.